CASE STUDY

NCAA PARIS

Aflac Oui Play – NCAA Season Tip-Off in Paris

As local operational partner, RSM provided on-the-ground support and strategic coordination for the successful delivery of NCAA games in Paris in 2023 and 2024 season tip-off.

SCOPE OF WORK:

  • Event Execution: Support for U.S. promoter (Complete Sports Management) in hosting NCAA teams (USC, UCLA, Duke, etc.)
  • Venue Strategy: Identification and negotiation of hosting agreements with Adidas Arena
  • Game Operations: Run-of-show, team logistics, and local activations
  • Fan Engagement and Hospitality: Ticketing and VIP strategy, sponsor activations
  • Community Outreach: Design and delivery of youth clinics with NCAA players

 

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