CASE STUDY
Strategic Transition to Roig Arena

Opening Oct 2025, 18,000 seats
RSM was retained by Valencia Basket to lead the strategic and operational planning for the club’s transition into it’s new Arena, one of Spain’s premier sports and entertainment venues.
SCOPE OF WORK:
- Strategic Audit & Transition Roadmap:
- Planning for club operations, staffing, logistics, vendor requirements and budget
- Game-Day Commercial Strategy: Ticketing, hospitality, merchandising, and new
- revenue opportunities
- Long-Term Vision: Positioning Valencia as a hub for major international sports
- and cultural events
- Opening Event Management (Oct 2025)






